Curt P. Miller

• LinkedIn

Hi, I'm Curt P. Miller. Welcome to my profile!

Curt P. Miller's Bio:

Curt P. Miller's Experience:

• Director of Marketing & Business Development at Urology of Indiana LLC

  March 2013 - August 2014

  In addition to working with executive leadership and 37 physicians of one of the 10 largest urology practices in the country, utilized strategic planning in the maintenance of the brand through public relations, advertising, and special events. Also, responsible for implementation of special projects, as well as managing 18-person staff and operations of the practice's two radiation centers. *Directed customer service, marketing, business development, and clinical operations workgroups, to achieve practice's strategic objectives. *Developed "Vasectomy Madness" campaign which paralleled with March Madness, and national trend for men to have vasectomies during national basketball event. Spiked March vasectomy revenue by 26 percent, compared to previous years' March vasectomy volumes. *Launched practice's first-ever, TV media exposure, focusing on importance of prostate cancer screenings. Extended media exposure to include print media, as well. *Increased quarterly patient-procedure volumes by 12 percent, through educational speaker series, partnering with pharmaceutical representatives. *After total redesign of practice website, integrated an SEM campaign which tracked click-through rates, appointment requests, and sales-completion (appointments scheduled) via in-house Call Center. After implementation, monthly appointment requests grew from an average of 17 to 178.

• Director of Marketing at Community Physician Network

  March 2012 - October 2012

  Worked with Community Health Network's employed specialty physicians and administration to define practice growth objectives, developed and implemented marketing communications plans, developed and produced practice marketing materials and practice-specific web content, assisted physicians and staff members with media stories and events to solidify this new, corporate brand. *Spearheaded branding and change management as 70 physicians transitioned from individual practice names, to unified name of "Community Physician Network." *Educated employed physicians, and office staff, on branding policies related to new brand. *Expedited communication and introduction of MyChart/EHR product to existing, and prospective, patients for Community Physician Network physicians, within a 60-day timeframe. Network was rewarded financially for surpassing its "meaningful use" goals four months faster than planned.

• Director of Marketing, VEI & Surgical Services at Community Health Network

  July 2007 - March 2012

  In this dual-reporting position, functions included overseeing promotion of VEI's services such as Community Surgery Centers, Wellspring Pharmacy, and consulting with Indianapolis Medical Management's (IMM) physician clients. Served as advertising agency liaison, and active member on network's sponsorship review board. Achieved goals of surgery administration by growing volume of surgical service lines such as Bariatrics, Orthopedics, and General Surgery. Tactics included writing web content for web development team's use, Google ad-word campaign coordination, advertising copywriting, public relations/crisis communications, and event planning. *Maintained restricted administrative budget by restructuring priorities and utilizing creative problem-solving to meet increased marketing demands, without increasing staff, as IMM's client base tripled in size. *Created, and implemented, first-ever showcase event, with the Indianapolis Museum of Art, called "The Art of da Vinci," which included media coverage, raised awareness of Community's surgeons' expertise with the da Vinci surgical robot, increased surgeons' pride levels, and showed Foundation donors the surgical equipment their donations had helped purchase. *Developed awareness-building programs through creative platforms, and pharmaceutical company tools, which increased the number of patients using Community Hospital North's Bariatric program by 15 percent. Increase enabled it to become accredited as a "Bariatric Center of Excellence," which was a goal set by surgical service line leaders. *Increased network's surgery market share 12 percent, by working with hospitals' presidents to swiftly create comprehensive internal and external marketing pieces for General Surgery, Bariatrics and Urology. *Conducted focus groups with surgeons to gauge satisfaction with, and determine potential new business trends for, Community Surgery Centers.

• Director of Marketing at Hancock Regional Hospital

  June 2001 - July 2007

  In this county-owned hospital, located east of Indianapolis, was responsible for brand management; implementing marketing campaigns; budget preparation and management; directing a marketing staff; and working with service line leaders, physicians and executive leadership to meet Board of Trustee-mandated growth goals. *Reversed outmigration of patient-base, and increased market share by 25 percent, through development of hospital's first-ever, synchronized marketing campaign using local and regional print media, radio, television, billboards, direct mail, and special events. Subsequent boost in revenue resulted in staff bonuses for the first time in five years. *Researched, renamed and rebranded the hospital, and related entities, from "Hancock Memorial Hospital and Health Services," to connote a dynamic, wide-sweeping, and professional image. *Positioned Hancock physicians as medical experts with external news media, resulting in newly forged relationships with local/regional journalists, and increased credibility with patient-base. *Implemented "new-mover," and CRM programs to develop and maintain relationships with prospective, newly acquired, and previously existing patients. *Developed co-op advertising campaign between hospital, pharmaceutical companies, and surgeons to increase surgery and physical rehabilitation volumes.

• Account Manager/Production Manager/Writer at Hetrick Communications

  January 2000 - March 2001

  While working for the second-largest public relations firm in Indianapolis, responsible for arranging client meetings, project management, writing press releases, event planning, media relations, and procuring production bids for printing, advertising placement, and specialty items. *Procured estimates for, and oversaw the development, production and delivery of promotional and support materials for the 2001 World Police & Fire Games, held in Indianapolis.

• Director, Marketing Communications at VEI/IMM

  January 1996 - January 2000

  In working with this for-profit subsidiary of Community Health Network, conceived and oversaw the creation of various communications pieces for this ambulatory care and physician-office management corporation. Multi-task environment resulted in handling various responsibilities such as client service, copywriting, production management and communications consulting.

• Project Manager at BCforward

  October 2014

  Working at Lilly, assisting the Six Sigma marketing team on global product launch.

Curt P. Miller's Education:

• Indiana University

  BA

• Indiana University

  Bachelors
  Concentration: Journalism, Advertising, Public Relations
  Activities: Alpha Sigma Phi Social Fraternity, officer; Indiana University Student Foundation, Marketing Committee

Curt P. Miller's Interests & Activities: